In the year of its 140th anniversary, BVLGARI unveils Aeterna, an ode to the Roman Maison’s unique ability to embrace the past, forging a new exciting present, while envisioning a future of magnificent beauty.


Nurtured by passion and imagination, the Aeterna collection, which includes an exceptional selection of watches, celebrates BVLGARI’s cultural heritage. By drawing inspiration from the Eternal City of Rome, the collection sublimates the magnificence of gems.


With a constant eye towards the future, BVLGARI demonstrates its pioneering spirit by constantly exploring new materials, crafts, and techniques.


Showing its ability to interpret the spirit of each era, BVLGARI seamlessly connects past, present and future, delivering outstanding creations, encompassing time, while exuding a profound sense of eternity and timeless beauty.


BVLGARI’s unparalleled creativity and craftsmanship, showcased in the Aeterna High-Jewellery collection, meets Swiss watchmaking expertise in a new line of High-Jewellery watches designed to amaze.


BVLGARI celebrates its 140th anniversary with “Fuochi D’Artificio,” a collection of timepieces reflecting the joyful atmosphere of a starry Italian summer night, lit up by vivid fireworks. Radiant motives, vibrating with a burst of colors, are obtained through the daring combination of precious and color gemstones, matched with different metals, from rose gold and white gold to titanium and platinum. Flexibility and dynamism are infused into the watches, all equipped with the Piccolissimo mechanical micro round movement - the smallest round mechanical movement on the market.



Brilliance and sophistication find a perfect balance in the Fuochi D’Artificio High-Jewellery Manchette, which required more than 1,450 hours to be completed. Portraying an explosion of bright fireworks in the sky, this precious watch features a semi rigid cuff in rose gold and blue titanium which enhances the color of the sky and contrasts with the dark onyx. A sweeping variety of colorful gemstones are carefully selected and combined with sparkling diamonds and hand-cut and polished onyx inserts. The result is an extraordinary ode to joy, further exalted by the dynamism of moving elements.



From a central round-cut ruby, an explosion of pear-shaped colorful gemstones and round-cut diamonds radiates in the Fuochi D’Artificio High-Jewellery Petite Watch, a secret watch with a semi-flexible cuff. Expression of its daring spirit, BVLGARI combines precious gems with inserts of aventurine, a translucent glass with sparkling inclusions of copper, invented in Venice in the 15th century.



Since its foundation, BVLGARI has always found inspiration in the eternal city. In keeping with its Greek and Roman roots the Maison celebrates some of the most iconic mythological animals, unveiling the “Animali Fantastici” collection, a tribute to ancient history and culture.


The ancient Greeks and Egyptians described a mythical bird called the Phoenix, a magnificent creature that was a symbol of renewal and immortality. Representing power and the emperor during the Roman Empire, phoenixes were found on coins, their heads haloed by a solar crown. The bird was chosen by BVLGARI as a potent icon, reflecting its splendid heritage and its ability to continuously be reborn and transform itself.


BVLGARI Watch Division Creative Director Fabrizio Buonamassa Stigliani wanted to celebrate eternity with a mythological animal, a breathtaking work of art that required over 3,000 hours to be finished. With the Fenice High-Jewellery Watch, the Roman Maison reaffirms its position of Master of colored gemstone. BVLGARI selected over 160 carats of stones, including blue, pink and purple sapphires, amethysts, rubies, pink garnets, tanzanites, iolites, aquamarines and diamonds, to create an incredible degradé effect in a color palette, spanning from blue and red to pink and purple. This secret watch reveals a rare central 9.78-carat Paraiba tourmaline, that hides the watch dial. The delicate and dashing mobile feathering embraces the wrist thanks to a unique openwork construction allowing the bird to spread its wings and fly away. In this timepiece, the splendid Phoenix is surrounded by spikes, that symbolize the light of the resurrection enhancing the creation’s unparalleled sparkle, which was inspired by Gian Lorenzo Bernini’s altarpiece located at the Roman church of Santa Maria della Vittoria.



The glorious Phoenix with its prominent extended wings, numbed during re-birth, is also the protagonist of the Fenice Octo Roma Secret Watch. This genderless pair watch is adorned with brilliant-cut blue, purple and pink sapphires, as well as aquamarines, rubies, and amethysts. White and pink gold spikes enrich this stunning creation, which features a blue alligator strap and hides an ultra-thin manual winding mechanical movement with flying tourbillon.



The word "chimera" refers to an unattainable dream and is the synonym for "utopian". Serpenti Misteriosi Chimera refers to the divine creature, initially described by Homere in the Iliad. This fantastic animal was combining the body parts of two emblematic animals in the history of BVLGARI and Rome: the signature snake and the iconic lion, symbols of rebirth and eternity for the former, and of courage and determination for the latter. A sinuous white gold snake with diamond and emerald scales wraps around the wrist culminating with two heads, one of a snake, and one of a lion, - this last one inspired by a BVLGARI archival piece dating back to the Fifties. The head of the snake hides the Piccolissimo mechanical movement.



The snake, considered an emblem in the world of BVLGARI, embodies rebirth and metamorphosis in the most captivating manner. In the year of the Dragon, we see the snake transform into the grand mythical creature, which is the main figure of this Serpenti Misteriosi Dragone. The new interpretation of the snake/dragon-shaped watch is a nod to the historic one created for Elizabeth Taylor when she played Cleopatra in Rome’s Cinecittà studios in 1962. Just like the heritage piece from the sixties, the snake’s body is made with a tubolari bracelet, and its head is set with a wave of baguette cut diamonds.


Featuring the tiny Piccolissimo movement, this outstanding watch, which required over 960 hours to be completed, unveils carefully studied proportions, making this statement piece both bold and ultimately elegant. Just like the Heritage Serpenti, the watch can be worn on both wrists as the direction on the dial is reversible by turning the removable movement by 180 degrees.





BVLGARI Fuochi D’Artificio High-Jewellery Manchette – 104098


Fuochi D'Artificio High-Jewellery secret watch in rose gold and blue titanium set with 1 round mixed ruby (2,93 ct), round mixed, cabochon and pavé-set blue sapphires (38,35 ct), round mixed, pear-shaped and baguette cut rubellites (3,18 ct), yellow sapphires (4,60 ct), round mixed and pear-shaped mandarin garnets (1,26 ct) and tanzanites (1,91 ct), pear-shaped and baguette cut tsavorites (1,77 ct), pear-shaped pink and green tourmalines (4,85 ct), topazes (1,22 ct) and amethysts, round mixed rubies, peridots, emeralds. Round brilliant and pavé-set diamonds (13,05 ct).


Piccolissimo manufacture manual winding mechanical micro movement, 30-hour power reserve.


BVLGARI Fuochi D’Artificio High-Jewellery Petite Watch – 104048


Fuochi D'Artificio High-Jewellery secret watch in rose gold set with one round mixed ruby (2,11 ct), pear-shaped yellow sapphires (5,61 ct), rubellites (3,50 ct), pink tourmalines (3,14 ct), peridots (2,45 ct), amethysts (2,18 ct), tanzanites (1,94 ct), topazes (1,34 ct), green tourmalines (1,01 ct), oval mandarin garnet, round mixed rubies, pear-shaped and cabochon cut sapphires and pavé-set and round brilliant cut diamonds (13,50 ct) and aventurine glass.


Piccolissimo manufacture manual winding mechanical micro movement, 30-hour power reserve.


BVLGARI Fenice High-Jewellery Watch – 104053


Fenice High-Jewellery secret watch in white gold and rose gold with 1 pear-shaped paraiba tourmaline (9,78 ct), baguette cut, oval mixed & pavé-set blue sapphires (51,74 ct), pink (19,61 ct) & purple sapphires (27,54 ct), rubies (2,97 ct), tanzanites (1,12 ct), paraiba tournalines (2,94 ct), aquamarines (7,50 ct), iolites (3,87 ct), pink garnets & rhodolites & rubellites & pink tourmalines, (5,23 ct), amethysts (5,45 ct), and diamonds (22,55 ct).


Piccolissimo manufacture manual winding mechanical micro movement, 30-hour power reserve.



BVLGARI Fenice Octo Roma Secret Watch - 104050


Octo Roma Secret watch set with baguette cut diamonds (11,42 ct) on 44 mm polished platinum case, polished platinum lugs and polished white gold folding buckle. Polished platinum cap set with a phoenix with round brilliant blue sapphires (2,12 ct), pink sapphires (0,68 ct), aquamarines (0,58 ct), purple sapphires (0,47 ct), rubies (0,06 ct), amethysts (0,04 ct), tourmaline Paraiba (0,01 ct), bezel set with round brilliant cut diamonds (3,60 ct). White gold and rose gold spiks. Transparent case back. Polished white gold crown with titanium DLC insert. Water Resistance: 3 ATM.


Blue alligator strap with polished white gold folding buckle set with baguette-cut diamonds.


BVL 268SK manufacture manual winding mechanical ultra-thin skeletonized movement.


Flying tourbillon. 52-hour power reserve. Frequency 21’600 VpH (3Hz)

BVLGARI Serpenti Misteriosi Chimera – 104078


Serpenti Misteriosi Chimera High-Jewellery secret watch in white gold set with 4 marquise cut emeralds (3,24 ct) and 2 diamonds (2,00 ct), round brilliant cut diamonds (19,78 ct), 2 pear-shaped emeralds and 2 fancy cut emeralds eyes, 1 fancy cut sapphire.


Pavé-set diamonds on the dial, green hands, and faceted sapphire glass.


Piccolissimo manufacture manual winding mechanical micro movement, 30-hour power reserve.


BVLGARI Serpenti Misteriosi Dragone – 104044


Serpenti Misteriosi Dragone High-Jewellery secret watch in white gold and yellow gold set with baguette cut diamonds (26,74 ct), marquise cut diamonds (1,28 ct), round brilliant cut diamonds (2,88 ct) and 2 pear-shaped emeralds eyes, three-twirl bracelet.


Pavé-set diamonds on the dial, green hands, and faceted sapphire glass.


Piccolissimo manufacture manual winding mechanical micro movement, 30-hour power reserve.





Part of the LVMH Group, BVLGARI was founded in the heart of Rome in 1884.


Over the decades, the Brand has established a worldwide reputation as magnificent Roman High Jeweller and icon of Italian art of living thanks to its exquisite craftsmanship, visionary design and audacious color combinations.

Through a pioneering vision intrinsic in the brand's DNA since its founding, the company’s international success has evolved into a global and diversified luxury purveyor of products and services, ranging from fine jewels and high-end watches to accessories and perfumes, and featuring an extended network of boutiques and hotels in the world’s most exclusive shopping areas.

Demonstrated through its numerous philanthropic partnerships, BVLGARI deeply believes in innovating the present for a sustainable future through its commitment to Social & Environmental Responsibility and giving back – to nature and to the community.



Precious Metals and Stones Business (Category B)
Registration No.: B-B-23-12-03794
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